Apple will take the wraps off the new iPhone 15 range at an event on September 12, 2023. At the same time, we will likely see a new Apple Watch and possibly other new products as well.
Here’s everything you need to know about today’s Apple Event, including the time it starts in various places around the world and the new products Apple might launch. You will be able to watch the event below once it starts.
Follow along with us as the news breaks in our Live Blog of the Apple Event.
When is Apple’s iPhone event?
In 2023 Apple’s iPhone event will take place on Tuesday, September 12.
This is slightly later than in 2022, when Apple’s September event was held on Wednesday, September 7, but that was an earlier date than the annual iPhone event had been held in recent years—for example, in 2021 the event was held on Tuesday, September 14, and in 2020 it was even later, but 2020 was an unusual year due to Covid-19.
What time will the iPhone event start?
The Apple Event start time will be 10 a.m. in California. Here’s what that translates to in other countries around the world:
- U.S.: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT)
- U.K.: 6 p.m. (BST)
- Europe: 7 p.m. (CEST) 8 p.m. (EEST)
- Canada: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT), 2 p.m. (ADT)
- India: 10.30 p.m. (IST)
- Hong Kong, Singapore and China: The following day at 1 a.m.
- Australia: The following day at 1 a.m. (AWST), 2.30 a.m. (ACST), 3 a.m. (AEST)
- New Zealand: The following day at 5 a.m. (NZST)
Apple’s September events are usually one to two hours long.
Apple will broadcast the event live on its website and on YouTube. We have embedded the live video at the top of the article so you can watch it here.
If you want to watch the iPhone event live we explain how to watch the Apple Event in a separate article.
Will the iPhone event be live?
Apple hasn’t held a truly live event since September 2019. Instead, it shows a prerecorded video at the time a live event would be and often holds a small hands-on area to showcase the new products. Gurman predicts that will once again be the case, with members of the press gathering at Apple Park to watch the same video Apple will show to the rest of the world.
What will Apple launch at the September event?
We expect the new iPhone 15 Pro and iPhone 15 Pro Max to be the stars of the event, closely followed by the iPhone 15 and 15 Plus, but other new products are also likely on the way including the Apple Watch Series 9 and Apple Watch Ultra 2. We may also see a new iPad mini and the long-rumored AirPods Lite. We may also see new Apple Earpods with USB-C replace the Lightning versions.
At the iPhone event, Apple is also likely to announce the date when it will release the new iOS 17 and watchOS 10 operating systems, most likely a few days after the event. We may also get a download date for iPadOS 17, which is usually released at the same time as iOS, but sometimes the iPadOS launches a little later. Apple is also likely to reveal when the next updates to tvOS and HomePod software will be available.
At the 2022 iPhone 14 event we saw Apple launch the iPhone 14 and 14 Plus, iPhone 14 Pro and Pro Max, Apple Watch Series 8, Apple Watch SE (2nd gen), Apple Watch Ultra, and AirPods Pro (2nd gen). That was a lot of new products, we aren’t expecting quite so much new hardware this September.
Here’s everything we expect from Apple’s September event:
iPhone 15, Plus, Pro, and Max (or maybe Ultra)
It looks like we’ll be getting four new iPhones this year, a similar lineup to 2022, with a standard iPhone 15 and a larger Plus model and a more advanced iPhone 15 Pro and larger Max. There are rumors that the Max could become the Ultra. The rumors suggest the Pro models are the ones getting the majority of the new features, as usual, although it may be the case that the Max-sized model gets new features the Pro misses out on.
- iPhone 15: same 6.1-inch display but with Dynamic Island, A16 processor, same 6GB RAM but may adopt the LPDDR5 RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new green, yellow, and pink finishes.
- iPhone 15 Plus: same 6.7-inch display but with Dynamic Island, A16 processor, same 6GB RAM but may adopt the LPDDR5 RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new green, yellow, and pink finishes.
- iPhone 15 Pro: same 6.1-inch display with ProMotion and Dynamic Island, slimmer bezels and rounded corners, A17 processor, 8GB RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new dark red finish.
- iPhone 15 Pro Max (or Ultra): same 6.7-inch display with ProMotion and Dynamic Island, slimmer bezels and rounded corners, A17 processor, 8GB RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new dark red finish, periscope lens with 6x optical zoom, support for 8K video recording.
Read the latest news about the iPhone 15 series.
Apple Watch Series 9, Apple Watch Ultra
There’s more than one Apple Watch in the pipeline, it seems. An Apple Watch 9 and a new Apple Watch Ultra are coming with a new chip, but not much else.
- Apple Watch 9: Same 41mm and 45mm size, S9 chip, better battery life.
- Apple Watch Ultra: Same 49mm size, S9 chip, better battery life.
Read the latest news about the Apple Watch Series 9.
Foundry
iPad mini
This isn’t as certain as the iPhones and Watches, but we could see a new iPad mini launch at the September event, if we do here’s what’s expected:
- iPad mini (7th gen): A16 chip, increased storage (we hope).
Read the latest news about the iPad mini 7th gen.
AirPods
- The AirPods Max needs an update.
- There are rumors about AirPods Lite, said to be $99 earbuds from Apple.
- We could just see a minor USB-C-related update.
We hope to see these at the September event.
Read the latest about the new AirPods.
Release dates
The following launch dates are likely if the iPhone 15 event is held on Tuesday, September 12, or Wednesday, September 13:
- Monday, September 18: Downloads begin for iOS 17. If you do want to update your iPhone and you are looking for advice on how to install it read: How to update iOS on your iPhone.
- Friday, September 15: iPhone 15 and new Apple Watch preorders begin.
- Friday, September 22: iPhone 15 and new Apple Watch models are available for purchase.
Even with all these potential launches Apple won’t be done for the year. There are rumors that Apple will launch a new M3 iMac and other Macs at an October event.
Author: Karen Haslam, Editor
Macworld editor since 2008, Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld two decades ago.
Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Her focus is Mac, but she lives and breathes Apple.