One of the best times of the year to get a good deal on a new Apple Watch is during Amazon’s Prime Day Sale.
The most recent Prime Day sale was held on October 10-11, 2023, and you can read more about the deals were available in the article below. We’ll also be updated this article ahead of the next Prime Day sale, which we expect will be held in summer 2024.
During the two-day sale, we’ll be tracking all the best deals on the Apple Watch, and we’ll even have some early deals up before the event (which are sometimes just as good). The latest Apple Watches are the Apple Watch Series 9, Apple Watch Ultra 2, and second-gen Apple Watch SE, but you can sometimes find good deals on last year’s models, too.
The Amazon Prime Sale is only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial that can be canceled at any time during the trial window.
Prime Day: Best Apple Watch Series 9 deals
We are seeing the following discounts right now on Amazon:
Amazon U.S.:
- Apple Watch Series 9 (41mm) GPS: $390 ($9 off, MSRP $399)
- Apple Watch Series 9 (45mm) GPS: $420 ($9 off, MSRP $429)
- Apple Watch Series 9 (41mm) GPS+Cellular: $490 ($9 off, MSRP $499)
- Apple Watch Series 9 (45mm) GPS+Cellular: $520 ($9 off, MSRP $529)
Amazon U.K.:
In the U.K., Amazon is sticking to Apple’s RRPs so far.
- Apple Watch Series 9 (41mm) GPS: £399 (no discount, RRP £399)
- Apple Watch Series 9 (45mm) GPS: £429 (no discount, RRP £429)
- Apple Watch Series 9 (41mm) GPS + Cellular: £499 (no discount, RRP £499)
- Apple Watch Series 9 (45mm) GPS + Cellular: £529 (no discount, RRP £529)
Prime Day: Best Apple Watch Ultra deals
Amazon U.S.:
- Apple Watch Ultra 2: $749 ($50 off)
Amazon U.K.:
- Apple Watch Ultra 2: £799 (no discount, RRP £799)
- Apple Watch Ultra: £669 (RRP was £849, but has since been discontinued)
Prime Day: Best Apple Watch SE deals
The Apple Watch SE is the more affordable option, essentially a cross between an Apple Watch Series 4 and Series 6. Its display isn’t quite as large and doesn’t have the always-on feature, nor does it have the blood oxygen or ECG features. But it still does most of what people want an Apple Watch for, while saving you around $100.
In the U.S.:
- Apple Watch SE (40mm) GPS: $199 ($50 off, MSRP $249)
- Apple Watch SE (44mm) GPS: $229 ($50 off, MSRP $279)
- Apple Watch SE (40mm) GPS + Cellular: $249 ($50 off, MSRP $299)
- Apple Watch SE (44mm) GPS + Cellular: $279 ($50 off, MSRP $339)
Amazon U.K.:
- Apple Watch SE (40mm) GPS: unavailable (RRP £219)
- Apple Watch SE (44mm) GPS: £239 (£10 off, RRP £249)
- Apple Watch SE (40mm) GPS + Cellular: £279 (£10 off, RRP £289)
- Apple Watch SE (44mm) GPS + Cellular: £349 (above normal price, RRP £319)
Prime Day: Best discontinued Apple Watch deals
Amazon U.S.:
- Apple Watch Series 8 (41mm) GPS: $300 ($99 off, MSRP $399)
- Apple Watch Series 8 (45mm): $330 ($99 off, MSRP $429)
- Apple Watch Series 8 (41mm) GPS+Cellular: $399 ($110 off, MSRP $499)
- Apple Watch Series 8 (45mm) GPS+Cellular: $430 ($99 off, MSRP $529)
Amazon U.K.:
- Apple Watch Series 8 (41mm) GPS: £369 (RRP was £419 at launch but it has now been discontinued)
- Apple Watch Series 8 (45mm) GPS: £449 (RRP was £449)
- Apple Watch Series 8 (41mm) GPS + Cellular: £450 (RRP was £529)
- Apple Watch Series 8 (45mm) GPS + Cellular: £499 (RRP was £549)
Prime Day Sale: How can I get the best Apple Watch deals?
Amazon Prime Day typically runs in July, while Amazon also runs an Amazon Prime Early Access Sale in October in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.
The Amazon Prime Day Sale is open only to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial that can be canceled at any time during the trial window.
Prime members also get free two-day shipping and access to Prime Video and all the content available on that service.
More Apple bargains
For more Prime Day coverage, check out our other Apple deal roundups:
See our roundup of the best Amazon Prime Day AirPods deals
See our roundup of the best Amazon Prime Day iPhone deals for more Prime Day deals.
See our roundup of the best Amazon Prime Day MacBook Air and MacBook Pro deals for more Prime Day deals.
See our roundup of the best Amazon Prime Day Mac deals for more Prime Day deals.
See our roundup of the best Amazon Prime Day Mac monitor deals
See our roundup of the best Amazon Prime Day SSD and hard drive deals
Author: Jason Cross, Senior Editor
I have written about technology for my entire professional life - over 25 years. I enjoy learning about how complicated technology works and explaining it in a way anyone can understand.