The Apple Watch is the best smartwatch on the market for many, offering a high-quality smartwatch experience, but it’s not cheap—starting at $249/£219 (down from £259) for the Apple Watch SE (2022 model). This is more than the now discontinued Apple Watch Series 3 was being sold for prior to September 2022 ($199/£179). However, you don’t have to pay full price for an Apple Watch. Right now resellers are offering some fantastic deals on the Apple Watch.
The deals are likely to get even better as resellers start to clear out stock of older Apple Watch models that Apple has stopped selling since introducing the Apple Watch Series 8 and Apple Watch Ultra 2 at its September iPhone event. If it doesn’t have to be the newest Apple Watch, you could see some good savings. Another way to save money is to find a deal that bundles an Apple Watch with another device.
In this article, we share the best Apple Watch deals you can get right now so you don’t have to pay full price.
If you are trying to choose the best Apple Watch for you read: Best Apple Watch: Which Apple Watch to buy.
Best Apple Watch deals
The Apple Watch Series 9 and Apple Watch Ultra 2 went on sale on September 22.
Apple has now discontinued the older models. You may see a deal on one of the older watches now, but the deals on those models need to be really good to justify spending money on them instead of the newer Watches. Especially as Apple has actually dropped prices in the U.K.
U.S.
- Amazon, Apple Watch Series 9 (41mm): $329 ($70 off, MSRP $399)
- Amazon, Apple Watch SE 2 (40mm): $199 ($50 off, MSRP $249)
- Amazon, Apple Watch Ultra 2: $738 ($61 off, MSRP $799)
U.K.
We aren’t seeing any deals on the Ultra 2, but you can find money off the older Watches.
- Amazon, Apple Watch Series 9: £344 (£55, RRP: £399)
- Amazon, Apple Watch Ultra 2: £769 (£30, RRP: £799)
- John Lewis, Apple Watch SE2: £199 (£20 off, RRP: £219)
- Amazon, Apple Watch Ultra 1: £564 (£135 off, RRP was £699)
- Amazon, Apple Watch Series 8: £349 (£70 off, RRP was £419)
Use our automatic price tracker to compare prices for the most popular models across various retailers.
Best Apple Watch Series 9 deals
The Apple Watch 9 (2023 model) starts at $399/£399 for the aluminum 41mm version and $429/£429 for the 44mm model. It’s an extra $100/£100 for cellular. The Series 8 previously sold for $399/£419 for the 41mm version and $429/£449 for the 44mm model, so the U.K. price is better this time.
We aren’t yet seeing any deals on this new model.
Apple Watch Series 9, from $399/£399
Best Apple Watch Ultra 2 deals
The Apple Watch Ultra 2 (2023 model) starts at $799/£799. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. price is better this time.
EBuyer in the U.K. has a ‘deal’, but the £10 off doesn’t include free postage.
Apple Watch Ultra 2, from $799/£799
Best Apple Watch SE (2022) deals
The Apple Watch SE (2022 model) starts at $249/£219 (was £259) for the 40mm version and $279/£249 (was £299) for the 44mm model. It’s an extra $50/£50 for cellular.
Apple Watch SE from $249/£219
Save money: Buy an old Apple Watch
These watches have been discontinued by Apple but it is likely that they will still be sold by third parties for some time.
You will possibly be able to buy a refurbished model from Apple’s Refurbished Store, or from one of the resellers below.
Apple Watch Ultra 1 deals
The first Apple Watch Ultra sold for $799/£849, the new Apple Watch Ultra is just £799 in the U.K. though, so make sure the price you see is less than that!
Apple Watch Ultra 1 was from $799/£849
Apple Watch Series 8 deals
The first Apple Watch 8 sold for $399/£419, the new Apple Watch 9 stays at the same price in the U.S., but is just £399 in the U.K. So make sure the price you see is less than that!
Apple Watch 8 was from $399/£419
Apple Watch Series 7 deals
The Apple Watch 7 is no longer sold by Apple, but it used to cost from $399/£369 for the 41mm version without cellular, while the 45mm variant started at $429/£399. If any resellers have stock to sell you’ll find it below.
Apple Watch 7 was from $399/£369
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series 7, but older variants of the Apple Watch that aren’t available from Apple anymore—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the UK, you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with Cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
Best refurbished Apple Watch deals
One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.
In the U.S. you can get an Apple Watch Series 7, Series 8 or Apple Watch SE for less than the full price. You can save $110 on a refurbished Apple Watch 8 with Cellular in the stainless steel case.
In the U.K. you can also save on an Apple Watch Series 7, Series 8 or Apple Watch SE. You can save £120 on a refurbished Apple Watch 8 with Cellular in the stainless steel case.
Read Should I buy a refurbished Apple Watch?
See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and later. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.
Author: Karen Haslam, Editor
Macworld editor since 2008, Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld two decades ago.
Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Her focus is Mac, but she lives and breathes Apple.