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Forget the script. Apple is selling Vision Pro all wrong
Apple biggest advantage is its network of stores, but the experience is lacking.
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Vision Pro is weird and risky—and we want more of it
When Apple says yes instead of no, great things can happen.
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40 years of the Mac, 40 years of Macworld
Macworld has changed a lot through the decades, but the thing that David Bunnell started more than 40 years ago is still making an impact.
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An OLED iPad Pro will be worth every extra penny–if it delivers this one feature
Adding OLED to the iPad Pro is only going to make it more expensive–but what if it could do more?
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Apple's bold new Vision is finally coming into focus
Vision Pro, iPads, and AI will all take the spotlight.
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Apple's quiet 2023 could be the calm before the storm
Apple's year of releases wasn't as earth-shaking as I hoped it would be.
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A history of Apple's mistakes–and how it hates to fix them
From the iPod shuffle to the MagSafe Duo, Apple doesn't like to admit its failures.
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Every new Mac we expect at the 'Scary Fast' event
Apple's got something for us on October 30, but will it be a trick or a treat? It'll be a treat: the M3.
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Apple is destroying the Mac by making it safer
Overzealous security measures are ruining the simplicity of the macOS experience.
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Why is the iPhone so successful? It's simple
The iPhone 15's new camera features showcase Apple's relentless drive to make its products as frictionless as possible.
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Hands on with iPhone 15
Macworld columnist Jason Snell attended the Wonderlust iPhone and Apple Watch event. Here are the first impressions of the iPhone 15 and iPhone 15 Pro, Apple Watch Ultra 2 and Series 9.
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The magic in the next iPad Pro will be in the keyboard
Stripped down to its basics, the iPad is just a tablet. But add a keyboard, Apple Pencil, or more, and you expand its capabilities.
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Apple buying Disney isn't the fairy tale it once was
When you're as big as Apple, you need to get creative in order to seek growth.
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If this is Apple struggling, everything is going to be just fine
When you make nearly $20 billion in profit in three months, how down can your quarter really be?
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Why everyone should be running the latest betas on their Apple devices
You might not want to throw caution entirely to the wind, but it's the summer of 2023. You should just go ahead and do it. Really.
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5 facts about Vision Pro Apple doesn't want you to know yet
Apple hasn't told the whole story about its mixed reality headset. Here's what else to expect.
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Sorry Apple, most people will never use any of iOS 17's new features
How can Apple get typical iPhone users to discover new features on a device they know so well?
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Why the Mac, not Vision Pro, was the real hero of WWDC
Apple's Mac announcements on Monday were huge news, despite being overshadowed by shiny future products and platforms that won't let anyone do anything until 2024.
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Apple’s AI future could be a lot brighter than it seems
Apple's nowhere when it comes to AI. That's the narrative. The thing is, it's not true. At least, not yet.
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